Finding the Perfect Match

Note: This is a self-paced course presented online. You will have at least a year to complete it, after which you will continue to access to the course as a resource. While there is no fixed time requirement, you will get the most value from it if you can maintain an ongoing focus and invest approximately 2-4 hours a week in reading the materials, watching the videos, and complete the suggested projects. Participation in the discussion forums is essential to truly take advantage of not only the prepared content, but to explore your prospective project, ask questions, and interact with other students. Additionally, the Montessori Foundation offers a series of optional weekly webinars on Wednesdays at 1 PM East Coast time in the United States. Many of these live sessions make be of interest and value to participants in the course. Questions are encouraged.

Course Description

A school is nothing but people. It lives in their hearts and minds. A great school is a group of people acting in accordance with a common set of beliefs and values, who feel a sense of commitment to each other and to the institution.

So often, schools agonize over the difficulty of attracting and retaining enough students to meet their budget, and every time a Montessori child leaves before graduation, our classes and school communities suffer.

The Montessori Foundation believes that this endless cycle can, and must, be broken. We can build our schools with children who will blossom in Montessori and with parents who will value and remain committed to Montessori. This highly practical and hands-on course will show students how to organize their admissions/recruitment program to identify and attract the perfect families for your school.

Does this sound familiar?

“We worry about our enrollment every year.”

“My teachers get tired and discouraged when we hold parent education nights, and only the same five really committed families show up.”

“I wish that our parents were really supportive! What does it take to get parents to understand that we sometimes feel as if we?ve all taken a vow of poverty just so their tuition will stay low”

“I am really tired of defending Montessori to parents who think that we?re involved with a cult.”

A Montessori child can never be replaced!

This course will help you to attract not only children who will blossom in your school, but parents whose values and commitments are in line with your school?s vision.

This course will help you to:

  • consider how to make the most of the currently weak economy that many schools face.
  • define your school?s unique identity
  • build a stronger school community
  • get the most out of your promotional dollars
  • learn how to get positive PR on a shoestring
  • understand the recruitment secrets of the most successful schools
  • turn your school?s ?limitations? into assets
  • develop highly effective school brochures
  • make direct mail strategies work for your school
  • develop and effectively use direct mail pieces
  • get free publicity for your school
  • use slide shows and videos
  • make your school newsletter your single most effective PR tool
  • organize effective open houses and special events
  • motivate your present families to help
  • find the perfect match between family, child, staff, and school
  • keep your vision alive
  • develop effective parent education programs
  • organize monthly community and class meetings
  • work with parent volunteers
  • make new families feel at home
  • give children ?bragging rights? through a strong extracurricular program
  • organize a Financial Aid Program
  • develop a more family-friendly school

Course curriculum

  • 01

    Unit 1 Finding the Perfect Match (Part 1)

    Show Content
    • How to navigate our online learning platform
    • Online Netiquette to review
    • Introductory Message from Tim Seldin
    • Learning Objectives Units 1 & 2
    • Finding the Perfect Match (video)
    • Montessori - A Historical Perspective
    • Introduction Finding the Perfect Match
    • Is it Montessori, or Monte-something?
    • Montessori A Historical Perspective
    • Course Discussion Forum
  • 02

    Unit 2: Finding the Perfect Match (part 2)

    Show Content
    • Learning Objectives Unit 1 and 2 (Recap from Unit 1)
    • The Heartbreak of Goodbye (video)
    • You Can Never Replace a Montessori Child
    • What if parents really got it? (video)
    • Explaining Montessori
    • The Five Blind Men and the Elephant (video)
    • The Five Blind Men and the Elephant
    • Comparison between Montessori and Traditional Education
    • Montessori Timeless and Classical
    • A Glimpse into a Traditional Educator's Thoughts
    • The Montessori Way – Partnership Education at Work
    • What makes a private school different from other businesses?
    • What makes a Montessori School different from other private schools?
    • Shouldn't a school give customers what they want?
    • What do children really get out of Montessori?
    • The 9 Key Areas of a School's Operation
    • The 9 areas of a school's operation (Graphic)
    • The 9 areas of a school's operation (video)
  • 03

    Unit 3: Defining Your School's Identity

    Show Content
    • Clarity is the Key to Success
    • Clarity is Key to Success (video)
    • Following the Rhumb Line
    • Should we do what our parents want? (video)
    • For whom do boards work? (streaming video)
    • Defining Your Identity (video)
    • Isn't Montessori that new Italian Restaurant in town?
    • Unacceptable Compromise - How Many Montessori Schools Lost their Way
    • Variations in Implementation Fidelity in Montessori Education
    • Preparing a Blueprint of Core Values and Principles of Practice for a Montessori School
    • Building a World-Class Montessori School
    • The Price We Pay When We Are Not True To Our Core Values
    • Discussion and Questions Forum Unit 3
  • 04

    Unit 4: Three steps in the admissions process

    Show Content
    • Learning Objectives for Unit 4
    • First Make the Phone Ring and Fill Your Email Inbox Daily!
    • Admissions: Introduction to Marketing
    • The Three Steps in the Admissions Process (video)
    • The Three Steps In The Admissions Process
    • First, make the phone ring!
    • Fist Make the Phone Ring (video)
    • What makes your school different?
    • What are you selling to Parents? (video)
    • Don't Sell Montessori! Sell Your School!
    • Highlight Your Special Benefits (video)
    • Who is Your Real Competition?
    • What are you selling to parents?
    • Activities
    • How To Identify Your School's Unique Selling Points
    • Patterns of enrollment and attrition
    • Attrition Is Not Inevitable
    • Patterns of Enrollment and Attrition (video)
    • Sample Attrition Charts
    • Using Attrition Charts to Track Enrollment
    • Understanding parents in the context of enrollment and attrition
    • What children really get out of a Montessori education (video)
    • Why Parents Tend Not To Stay With Our Schools
    • The Courage To Be a Montessori Parent
    • The Three Types of Parents in Most Montessori Schools
    • The Four P's of Healthy Enrollment
    • Beginning to develop a basic media strategy
    • Basic Media Strategy
    • Rationale for the development of a comprehensive marketing program
    • Don't Waste Money on Marketing
    • We're a School. We Don't Need to Advertise! (video)
    • Paid Marketing Strategies (video)
    • Tracking Ad Results (video)
    • How Your School Can Get its Message Across to the Community
    • Refining your Marketing Message: Points to Ponder
    • Market Research: Understanding Your Market
    • Advertising in the Montessori World
    • Creating Effective Advertisements
    • The Seven Laws Of the Advertising Universe
    • Why Most Ads Don't Work
    • Print Advertising
    • Where should you advertise?
    • The ABC's (and two D's) of Publication Design
    • Guide Lines for Great Ads
    • A Portfolio of Sample Advertisements
    • Your School's Name And Logo
    • The Total Concept: Words And Visuals
    • School Names and Logos
    • Assess these Logos
    • Optional Resources
    • Reflections On What Works - Susan French
    • Reflections on What Works - Eliza Garcia
    • Reflections on What Works - Bridgid Infante Beames
    • Summing Up this Unit. Next Steps?
    • Personal Action Plan Worksheet
    • Assignments
    • Unit 3 Forum: Steps in the Admissions Process
  • 05

    Unit 5:Marketing 101 for Montessori schools

    Show Content
    • Marketing: What are we selling in our Montessori schools?
    • Marketing Continued
    • Developing Your Business Plan
    • Developing Your Marketing Plan
    • School Marketing Plan Workbook
  • 06

    Unit 6: Marketing Strategies and Resources

    Show Content
    • Learning Objective Unit 6
    • Mini Brochures and Direct Mail
    • Using Direct Mail
    • Direct Mail Costs - Excel File
    • A Portfolio of Sample Mini-brochures
    • School Brochures
    • School Brochures
    • School Brochures and Supplementary Materials
    • NewGate School Brochure
    • Another Sample Brochure
    • Sample Mini Brochure
    • Radio and TV Advertising
    • Radio and TV Advertising
    • A Portfolio of Sample Radio Ads
    • Henson Valley Montessori School Cable TV Ads
    • Love of Learning Cable TV Spot
    • Undercroft Montessori TV ad #1
    • Pamphlets and Supplementary Material
    • Billboard Advertising
    • Admissions Policy and Procedures - Information for Applicants
    • Montessori 101 From Tomorrow's Child
    • New Gate Montessori Basics Handout
    • A Day In The Life a Montessori Student
    • Brisbane Montessori Values and Principles
    • Article about Google Guys' Montessori Connection
    • St. Alcuin School's All Day Program Policies
    • Why Parents choose a private school education for their children
    • Writing Press Releases and Public Service Announcements
    • Press Releases
    • Bettering the Odds with the Media: Seven Basic Approaches to Story Building
    • Guerilla Marketing Strategies
    • Organizing a Word-of-Mouth Campaign For Your School
    • 11th Hour Recruitment
    • Some Guerilla Marketing Ideas
    • Customer Relations: Pushing the Envelope With Greeting Cards
    • Guerilla Marketing Strategies - Compiled by Students in the Summer of 06 Class
    • Some Additional Guerilla Marketing Ideas
    • Unit 6 Forum
  • 07

    Unit 7 From Open House to Application

    Show Content
    • Learning Objectives Unit 7
    • More About Marketing
    • The Educational Marketplace
    • Marc Seldin's Talk on Montessori from a Parent's Perspective (audio file)
    • The Business of Montessori Marc Seldin
    • The Admissions Process
    • Flowchart of the Admissions Process
    • The Admissions Process (video)
    • Voicemail is bad business
    • Making time to talk to the prospective applicant
    • Sample Admissions Documents
    • Sample Admissions Policy Barrie School
    • Example of an Admissions File Checklist
    • Sample Admissions Policy Using a Website Post Oak
    • The Open House
    • Open Houses (video)
    • Why Dads Must Be Involved In The Admissions Process (Video Talk)
    • Sample Open House Documents
    • Sample Open House Invitation
    • Sample Open House Invitation: Countryside Montessori School
    • Open House Follow Up Sample
  • 08

    Unit 8: From Application to Admission

    Show Content
    • Learning Objectives Unit 8
    • Application for School
    • Application forms and related documents
    • Sample Enrollment Agreement
    • Observing one of our Montessori classes at work
    • Classroom Observation Form
    • Student Visit Observation
    • Making Admissions Decisions
    • Making Admissions Decisions
    • Comply with Racial Nondiscrimination Requirements
    • Are Montessori schools elitist?
    • Family who withdrew a child
    • Probation Periods on Initial Admission
    • Older Children Entering Montessori
    • Sample letter of admission
    • Sample letter of rejection
    • Sample letter provisional admission
    • The Referral: A Story About Admitting Five-Year-Olds
    • Sample Re-enrollment letter written back in 1995 when we adjusted our Lab School's Tuition by 180%
    • Confidentiality of Admissions Files And Decisions
    • Financial Aid Programs
    • Setting Tuition (audio file)
    • Some Thoughts About Tuition
    • Communicating Tuition Increases: Stating the Case
    • Policies on Awarding Financial Aid and Scholarships
    • School and Student Service for Financial Aid
    • Advantages of a Third-Party Financial Aid Service
    • Granting financial aid: Sample letter
    • Orienting New Families
    • Sample Letter to Parents
    • Gatherings for New Parents
    • Helping your child make a smooth transition into school
    • Home Visitations and Phasing In new Children
    • Home Visits "The Key to a Great Beginning'
    • Sample Issue of Tomorrow's Child - Montessori Parents' Magazine (PDF File)
    • Tomorrow's Child - Information About Bulk Order Discounts To Schools
    • Parent Handbook
    • Sample Parent Handbook - The New Gate School
    • Barrie parent Handbook
    • Sample Parent Handbook - New Gate School
    • Assignments Unit 5
    • Unit 5 Forum: Application to Admission
  • 09

    Unit 6: Building Your School's Community

    Show Content
    • Learning Objectives Week 7
    • What is Community?
    • School Communities
    • Building Community In Your School
    • The Courage to Be a Montessori Parent
    • Developing Respect And A Sense Of Community In Our Schools
    • Montessori Schools Are Communities Built on Trust, Friendship and Mutual Respect
    • Building a School Community
    • Building Community in the Car Pool Line
    • Building Communities in School
    • Parents as Partners : Working with the New Generation of Parents
    • Listening Carefully To Others Is a Basic Leadership Skill
    • The Welcoming School: Independent Perspective
    • We Want You
    • Orienting New Teachers
    • Emotional Intelligence: What Smart Managers Know
    • Body Language: 15 Key Phrases
    • 101 Things Parents Can Do to Help Children
    • Family Friendly Schools
    • How Family Friendly Is Your School ?
    • What Parents Expect from their Children's Schools
    • Make Customer Service a Top Priority
    • Begin steps to develop a local center to support Montessori parents and teachers
    • Medical Standing Orders
    • Toward Best Practice: Building Community/Reducing Attrition
    • Reorienting Children and Families Back into School
    • Reorienting Children and Families Back into School
    • Parenting Education Programmes
    • Parent Education Programs (Audio File - 75 min - Optional Resource)
    • On Parent Forums: Montessori Talks to Parents
    • Independent School Guidelines
    • Parent Education, Too
    • Parent Ed Weekend Flyer
    • The Montessori Society of Sarasota : Winter Series of Talks for Parents
    • The New Gate School : Upcoming Tuesday Night Talks (1)
    • The New Gate School : Upcoming Tuesday Night Talks (2)
    • On-Line Ressource: Princeton Montessori School
    • On-Line Ressource: Post Oak School Parent Education 2005-2006 Program
    • Parent Forums
    • The Voyage
    • Note to prospective parents
    • Rules and Regulations of the 'Children's Houses'
    • Parents' entrance exam
    • Do Montessori Kids Have Fun?
    • Eating in the Prepared Environment
    • Fundamental Elements In Montessori's Concept of The Normalized 3 To 6 Year Old
    • Fundamental Elements In Montessori's Concept of The Normalized 6 To 12 Year Old
    • The Integrated Montessori Curriculum
    • The Three Streams of Montessori Curriculum and Instruction
    • Montessori, Tests, Grades, and Competition
    • A Student's Story: What Not Getting Graded Has To Do With It
    • Helping Parents Lighten Up
    • Class and Community Meetings
    • Class and Community Meetings
    • The Montessori Way Of Meeting
    • School Newsletters
    • Creating a School Newsletter
    • What do parents want to see in a newsletter?
    • Austin Montessori News Letter
    • MSA Newsletter
    • MSWS Newsletter
    • Camden Montessori Newsletter
    • Sample Newsletter From Post Oak Montessori
    • Parent Associations
    • Post Oak Parent Association (POPA)
    • Working Relationships at The Post Oak School
    • Rationale against PTOs
    • Assignments and Forums
    • Unit 6 Forum: Building Community
  • 10

    Unit 7 Strengthening Your Community

    Show Content
    • Working with Volunteers
    • Volunteering: The Gift of Time and Talent
    • Five Recruitment Tips to Avoid Scaring Away Volunteers
    • A Parent's Perspective: Volunteering: A "Win-Win" Opportunity
    • Montessori Academy's Parent Involvement Program
    • Montessori Academy's
    • Job Description : Coordinator of Parent Relations: N - 6th grade
    • From Free to Paid: When a Volunteer Transforms into an Employee
    • Recognizing Your Volunteers’ Gifts of Time and Talent
    • Involving Parents in Long Range Tasks
    • SMART Planning
    • Overview of the IMC School Accreditation Process
    • IMC School Accreditation Handbook
    • Give Your Parents Bragging Rights
    • Talent Education and Montessori
    • Kingsley TC Spring 2006
    • At Home in the Natural World: The Montessori Approach to Science
    • Sierra Club Austin Montessori
    • Incorporating the Joys of Public Speaking
    • Montessori Mathematics
    • Out of the Classroom...Into the Garden
    • Lunch Program
    • A Children's Farm
    • Cultural Studies
    • Computers: Are there “New” Secrets of Childhood?
    • Why Our Montessori Classrooms are Computer-Free
    • Parenting: Bragging Rights
    • Studio Programs and Extra Curricular
    • Studio Programs
    • Montessori's Solutions for Arts Education
    • Montessori Art Barn
    • Sports and the Montessori Way?
    • SunDance Physical Educational Model
    • Star Power
    • What About Nature Study?
    • Countryside Camp Brochure
    • Camp Passport
    • Specialist Teachers and The Uninterrupted Three-Hour Work Cycle
    • Children's Cultural Celebrations
    • A Hands-On Approach To International Education
    • Living History in the Upper Elementary Program
    • Montessori-Inspired Music Education
    • Community Service
    • Why Community Service?
    • Internships
    • Cultivating Community Relations
    • Good Neighbor Guidebook
    • Partnership Education
    • Partnership Education
    • A Day in a Partnership School
    • Partnership Education in Practice
    • TIM SELDIN KEYNOTE APRIL 06 INSERT AUDIO Page
    • Learning and Living
    • Montessori and Democratic Education

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.